Local business owners are cashing in on Small Business Saturday.
The national shopping initiative started two years ago and has grown ever since. Shoppers and local businesses says the day impacts the community in more ways than one.
"It's really a balance between having good products but then providing the service and the personal attention that goes along with it," said Chris Wiedemer, local business owner.
Cook's World has been serving up service off Monroe Ave in Brighton for 34 years.
"I just think for convenience you go to the malls but you get better service. You get to know people here. They help you with anything. This is a fabulous place," said Karen Ross, shopper.
Wiedemer who owns Cook's World said with the challenges that come with owning a small business, he welcomes Small Business Saturday.
"You know I think we struggled in the past on Black Friday. I think what we've come to realize is we have to compete. We have to provide the deals," said Wiedemer.
Deals are what customers appreciate, but to some, promoting economic growth is more important.
"I shop local for a lot of things and I think it's important to support the people who are willing to make an investment in the community," said Bob Randall, shopper.
"I'd like to support this operation and other stores like it, because I don't want to see them all closed. I wanna have other options besides Wegmans and I like Wegmans," said Bob Postgate, shopper.
The boutique Chandeliers has been tucked underneath Pittsford's Main Street for just more than a year.
"I'm fairly a new business. I support a lot of local artists in the area," said Tricia Martin, Store Owner.
Martin says, like many local businesses, the benefit to shopping at her store is helping out local vendors.
"I think it's absolutely wonderful that I can do that because in turn it supports our economy," said Martin.
The Better Business Bureau says last year thousands in Upstate New York came together to shop small. Business owners only hope the movement keeps going.
"I just hope everybody out here goes and visits their favorite local store, not just today but as many times during the year as they can," said Wiedemer.